Lowering your returns rate is key in staying ahead of the pack. You can only do it if you can make informed decisions based on the truth. Returnista has you covered.
Every 1 percent decrease in the return rate roughly results in a 1.5 jump in our net result.
Head of Analytics at Bestseller
Data
Collecting accurate data helps you spot patterns and understand why returns happen. With Returnista's insights, you can create focused strategies to lower return rates and keep customers happy.
Product mix
Pricing
Discounts & campaigns
Demographics
New vs. loyal
Purchase & return
behaviour
Personalization
Sizing
Exchanges
Payment
Fees & costs
Delivery exp.
Communication
Cust. contact
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Returns strategy
Do you have a returns strategy? No? It's time to create one, because it will help you reduce your return rate over time and becoming more profitable and/or competitive than your peers
Start with the basics
Getting all your returns and sales data in one place allows you to create the baseline
Activate the right teams
Once you know the baseline, get the right people involved to make a meaningful impact on your business
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Case
Through a dedicated process of understanding returns and acting accordingly, Steve Madden made a significant impact within the first 90 days of going live
Actions
In your Returnista dashboard you can set up pricing for every return order created. You have full flexibility on how to charge your customer for a return
Make sure to clearly communicate on your returns & exchange policy in the sales funnel to avoid unnecessary returns
With Returnista its possible to identify sizing inconsistencies that cause returns. It gives you the insights to have a meaningful conversation with your supplier(s)
Oftentimes the performance of your outbound carrier impacts your returns process. Within Returnista you can split returns per carrier to see who is underperforming
Offering free exchanges (and paid returns) is an effective way to avoid orders with items in multiple sizes. With the proper communication it makes the difference
Delays in fulfilling your sales orders can create a spike in your return rate. Track the performance of your fulfillment partner to understand where returns come from
A small but significant chunk of your customer base is buying your goods with the intention of returning it. With Returnista we help you identify those customers, so that you act accordingly
A common cause of returns is a PDP showing incorrect or misleading information. With Returnista you easily identify where to focus your attention
Not all customer segment in your marketing efforts are what they seem to be. Include returns in your ROAS to understand who is truly profitable, and who's not
Learn
Leading the way to zero returns
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